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In an educational spot about self-harm for Czech Television, our driver also played a part.

Other news
1. 6. 2026
A group of six people poses at a bus terminal next to a modern red and yellow bus. A professional camera on a tripod stands among them. In the background, a sign with terminal number 13 and buildings can be seen through a hazy mist. The people are dressed in casual clothing (winter jackets, hats); one man on the far right is wearing a driver's uniform – a shirt with a red tie.

Self-harm is often a way to cope with pain that a person cannot bear otherwise. Behind what is visible on the body, there is usually something that is not visible – tension, anxiety, overwhelm, feelings of failure, or deep emptiness. Not everything that hurts is visible. 

A short, 20-second spot created in collaboration with the NOMIA Therapeutic and Crisis Center and the Public Transport Company of Hradec Králové draws attention to this very topic. The spot is currently part of the spring campaign of Czech Television and was created with the support of the J&T Foundation and the Hradec Králové Region. The driver in the spot is played by a real Hradec Králové public transport driver and an amateur actor, Dominik Lipp. 

The idea for the spot comes from a real story of a NOMIA client. From the moment a driver noticed her injury and showed concern. It is precisely such seemingly small gestures of mindfulness that can be a turning point in a person's life. The spot opens the topic of self-harm in children and adolescents and shows how it can manifest in different ways. Most commonly, for example, through cutting, but also in other ways that may not be visible at first glance. It is not an attempt to get attention, but a cry for help that often remains hidden. 

The spot, which you can see on Czech Television screens, was directed and filmed by Tomáš Drdácký. The producer was Edvard Miškej. The NOMIA Therapeutic and Crisis Center participated in the creation of the spot as an expert partner. It brought its practical experience and long-term work with children and adolescents facing difficult life situations to the project.

NOMIA, end. (www.nomiahk.czprovides free psychological and therapeutic support for children, adolescents, and their families. In its practice, it addresses topics such as self-harm, trauma, violence, and the loss of a loved one, among others. The film is part of a broader effort to open up sensitive topics, raise awareness about mental health, and show that help exists and is worthwhile to seek.

You can watch the spot HERE.